To ensure that the results of our polling and research activities are as scientific and as accurate as possible, it is critical that our methods use representative samples. As the proportion of people who rely solely or mostly on mobile phones for their communications needs continues to grow, sampling both landline and mobile phones helps ensure the accuracy of our research. At the same time, the Center appreciates the importance of complying with applicable laws and regulatory requirements, which in some circumstances limit the manner or form of communications with individuals whom we seek to contact for polling purposes.
Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts. The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. An example where was used for analysis is a study by Hernández and René (2009) and the online ethnography of Greschke (2007). and other CAQDA packages are also mentioned as appropriate tools for analysing ethnographic data by Fielding (2007).