6. Identify Your Marketing Strategies You are now ready to write the marketing strategies. These are basically the rules that will guide your tactical marketing decisions. For example, if your target customers rely heavily on the advice of a particularly influential company or figure, then an important strategy might be to execute some joint marketing activities with that influencer. Come up with a list of 3-5 key marketing strategies. Each strategy should support your marketing goal, drive home your USP, and address your target customer's pain point.